Baraza Media Lab has marked the first anniversary of its physical innovation hub by reaffirming its commitment to equipping young creatives with practical skills while connecting them to market opportunities to enable them earn sustainable incomes.
Speaking during the anniversary celebrations in Nairobi, Head of Operations and Programs Ms Cynthia Muthoni said the initiative has expanded its activities over the past one and a half years to four countries, with the Nairobi hub serving as a key centre for nurturing talent within the creative economy.
They noted that the programme provides practical and technical training aimed at strengthening the creative ecosystem and empowering participants with skills required to succeed in the industry.
Baraza Media Lab is responsible for the programme’s skills development and market access components, ensuring that beneficiaries not only receive training but are also linked to potential buyers and clients.
The officials said this year’s anniversary celebrations were designed to go beyond commemorating the milestone by creating an “access to market” platform where trained creatives could showcase and sell their products and services.
The programme has trained young creatives from informal settlements across Nairobi, with a special focus on young women, youth aged between 18 and 24 years, persons with disabilities and refugees.
According to the organisers, the initiative seeks to address a major challenge in the creative sector by bridging the gap between skills development and employment or business opportunities.
The training covers various creative disciplines, including fashion, accessories, performing arts, film, theatre, live music, gaming and animation.
Officials said the market access initiative enables participants to translate the skills acquired during training into income-generating opportunities, thereby promoting dignified livelihoods.
They added that the anniversary event also celebrates the achievements of young creatives and recognises the contribution of young women in advancing Kenya’s creative economy.
They expressed confidence that continued investment in skills development and market linkages will enhance the growth of the creative industry while creating employment opportunities for young people.