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The nonprofit badminton corporate social responsibility and youth development tournament that was held last weekend in Nanyuki strategically positioned several brands and leaving behind an impactful milestone as teams and communities promoted their products

The tournament that brought together young athletes, corporate partners, and community stakeholders in a powerful celebration of sport, wellness, and youth empowerment coloured the county as many brands showcased their marketing prowess in a world of competition. 

The initiative, implemented through Boom and Thrive Sports Hub, aimed to promote not only competition but also a discipline force, teamwork, leadership, resilience, and healthy lifestyles among young people in addressing addiction and participating in national building programs that are aimed on curbing negative vices in the society. 

Organised by Woodchem Traders Company Limited in partnership with Mazingira Recyclers Limited, the tournament attracted approximately 80 players forming eight competitive teams from across the coucount.

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Keragori and Naomi Wandili emerged victorious at the Boom and Thrive CSR Badminton Tournament, winning the men’s and women’s singles titles, respectively

The weekend escapade brought together teams including Nanyuki Ironclads, URF Shuttlers, MYSA Thunderbolts, Thika Club, Raptors, Falcons, and Thunders, all showcasing impressive skill and sportsmanship.

In the team event championship, URF Shuttlers from Nairobi secured the overall title after a dominant display throughout the competition.

Thika Club finished second to claim silver, while MYSA Thunderbolts of Nairobi completed the podium in third place.

The tournament featured the Nanyuki Ironclads, URF Shuttlers, MYSA Thunderbolts, Thika Club, Raptors, Falcons, and Thunders

Nina’s Products Steps Forward as Official Nutrition Sponsor. 

Among the key supporters of the event was Nina’s Products, which came on board as the Official Yoghurt/Nutrition Sponsor. 

The Nanyuki-based dairy brand played a central role in ensuring athletes and officials remained refreshed and energized throughout the two-day tournament.

Participants were treated to a range of Nina’s nutritious dairy offerings, reinforcing the brand’s commitment to supporting active and healthy communities.

Some of Nina’s Products boasts of a diverse product portfolio including: Yoghurt, Ghee, Butter, Heavy Cream, Whipping Cream, Mala, Ice Cream with an expanding base presence across Laikipia, Meru, Embu, Nyeri, Isiolo, Marsabit, and Nairobi. 

Nina continues to position itself as a trusted regional dairy partner delivering quality and nutrition to families and institutions alike.

Supporting Youth Through Nutrition and Sports

The tournament underscored the critical link between proper nutrition and athletic performance. By providing high-quality dairy refreshments, Nina’s Products demonstrated how local brands can meaningfully contribute to youth development initiatives. 

Speaking during the event, Edward Muchiri Mburu, director of Woodcem Trading Company and Mazingira Recyclers Limited, stated that the event seeks to grow competitive badminton in Nanyuki, promote the sport among youth and adults, and strengthen grassroots programs in local schools.

They emphasized the importance of corporate participation in community-driven programmes, noting that such partnerships enhance not only player wellness but also strengthen local economic and social ecosystems.

Beyond competition, the tournament served as a platform for networking, mentorship, and positive engagement among young people from different regions. 

The vibrant atmosphere, competitive matches, and enthusiastic support from sponsors reflected the growing appetite for structured youth sporting initiatives in Nanyuki and beyond.

A Collective Effort by Nanyuki Brands. 

The success of the event was also made possible through the collaboration of various Nanyuki-based brands and stakeholders who contributed resources, logistical support, and visibility. 

Their involvement highlighted the strength of local partnerships in driving sustainable community impact.

By aligning with a non-profit youth initiative, Nina’s Products reinforced its image as more than a dairy manufacturer — but a people-first brand committed to health, empowerment, and long-term community growth.

Looking Ahead

Following the success of this year’s edition, organisers have expressed optimism about expanding the tournament in future years to accommodate more teams and attract broader regional participation.

For Nina’s Products, the sponsorship marks another milestone in its journey of championing healthy living and supporting grassroots development across Kenya.

As youth sports and wellness initiatives continue to gain momentum, partnerships between community organisers and homegrown brands such as Nina’s Products are proving essential in shaping a healthier, more empowered generation. Nina’s is the choice of Drink for Winners.